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TV show re-launches campaign to ban misleading broadband speed adverts
Tuesday 31st August 2010, by Daniel King
A television show on the latest technology yesterday (August 30th) re-launched its campaign to have the words 'up to' removed from broadband service provider adverts.
The Gadget Show called on the Advertising Standards Authority (ASA) to remove the offending words, ISP Preview has reported.
According to the show, most providers are likely to place disclaimers about service in "small print", prompting its call that unrealistic speeds be taken out of the adverts instead.
Research from the telecoms regulator found that services on cable broadband performed significantly better than those delivered over copper lines.
Speeds have increased by more than 25 per cent on last year, with more providers offering discounted bundles including higher speed broadband.
However, in May 2010, average download speeds were 5.2Mbit/s, which is less than half (45 per cent) of the average advertised 'up to' speed.
This was found to be 11.5Mbit/s.
Consumers and ISPs have recently railed against services that offer misleading speeds, with a recent BT advert taken off air after it promised 20Mbit/s speeds ahead of a two-year roll out across the country.
Following the Ofcom report, the ASA has launched an investigation into the claims made by service providers.
Ofcom has also devised the voluntary v2 Code of Practice for Broadband Speeds, which will make it easier for subscribers to leave services that fail to live up to advertised speeds.
Categories: Broadband
