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Virgin Media customers to get broadband speed boost
Tuesday 24th February 2009, by Daniel King
Virgin Media is set to upgrade subscribers to its 2Mbps connection to a superfast 10Mbps service as it seeks to offer "the highest-quality broadband service in the UK".
The provider plans to begin switching customers to the faster broadband service in May, representing the largest upgrade ever to occur in the UK.
It has been made possible by Virgin Media's recent network capacity increase, which included the launch of its new ultrafast 50Mbps service.
With prices starting from £14 a month for the 10Mbps package, it is hoped the move will help mainstream consumers to make the most of the internet and set a new standard for UK broadband services.
Virgin Media chief executive Neil Berkett said: "Our entry-level broadband product is now twice the speed of comparable services and, with our new 10-20-50 range, we clearly offer the highest quality broadband service in the UK."
He added that the provider's investment in next-generation networks would help develop the broadband market, boost demand for high-speed services and drive consumer expectations.
The move will also support the government's plans for a digital Britain and ensure that customers are able to make use of a service that is "truly fit for today's connected home", the firm claimed.
Communications minister Lord Stephen Carter outlined a number of proposals designed to boost connectivity and help drive economic growth as part of his interim Digital Britain report last month.
This included the rollout of a universal 2Mbps broadband service, as well as plans for the deployment of next-generation infrastructure in the country.
Categories: Broadband, Virgin Media
