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Virgin Media reaches record subscriber numbers
Friday 27th February 2009, by Daniel King
UK internet service provider Virgin Media claims that "record numbers of customers" are now making use of its services, despite the economic crisis.
The firm released its latest fourth quarter results for 2008 this week, which showed an increase of 57,100 on-net broadband customers, taking the total to 3.68 million.
Having launched its 50Mb package at the end of last year, Virgin Media also noted an improvement in tier mix, with a total of 1.2 million users now subscribed to next-generation (10Mb and above) services.
The performance of the company's broadband division helped to offset losses in other areas of operations, with the provider revealing an overall operating loss of £50 million for the final three months of last year.
Neil Berkett, chief executive officer of Virgin Media, said he was happy that the rollout of the new 50Mb broadband service had proved a success.
"Since its launch in December, the consumer response to our next-generation 50Mb broadband service has been encouraging and helped reinforce our position as the UK's leading residential broadband provider," he commented.
He added that the firm would continue to build upon its solid foundations to offer customers a range of varied and "superior" services.
Virgin Media also announced this week that it will be upgrading its 2Mbps broadband customers to a superfast 10Mbps service as it steps up its bid to become "the highest-quality broadband service in the UK".
The provider will begin migrating customers to the new connection in May, with prices for the 10Mbps package starting from £14 a month.
Categories: Broadband, Virgin Media
