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Virgin Media studies sporting rivalry
Thursday 20th August 2009, by Daniel King
With broadband and subscription TV users keen to keep up with the latest events involving the Ashes, one provider has conducted a survey looking at the relationship between the two countries involved.
Virgin Media considered the famous rivalry that has existed for many years that sees England and Australia trading as many verbal blows in the media as it does sporting ones on the pitch.
With the fifth test of the competition beginning today (August 20th) the broadband and telecommunications company considered the way in which Aussies look at the Poms and found there were some stereotypical views shared.
It noted 20 per cent of Antipodeans associate England with bad weather, while 18 per cent say complaining is one of their key traits. Warm beer was something 15 per cent of Australians also said was synonymous with the UK.
On the other hand, these kind of archetypes are also something the English subscribe to, with throwing a snag on the barbie a phrase that comes to 37 per cent of respondents' minds. Their close association with TV soaps was highlighted by 14 per cent of people and 51 per cent said they believe the most memorable Aussie is Rolf Harris.
Ashley Stockwell, executive director of brand and marketing at Virgin Media commented that despite the rivalry, a great deal of money had been raised as part of the Ashes for a worthy cause - and some enjoyable entertainment had also been created.
"We're really pleased to have raised £14,000 for charity, with Virgin Media's Fifty50 broadband initiative, but we would love to raise more. All of us at Virgin Media want to get this total as high as possible and in doing so, make sure our boys go all the way."
Sky Broadband users can also sign up to the broadcasters TV package to watch the rest of the competition or can view it using the online Sky Player.
Categories: Broadband, Virgin Media, Sky
