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Virgin Media to roll out ultrafast broadband for countryside?
Friday 12th March 2010, by Daniel King
OK, hands up how many of you were secretly disappointed when Virgin Media announced last month that they are going to start offering its flagship 100Mb broadband package to 12.6 million homes by the end of year.
Now, it's obviously a fantastic deal - five-times faster than its top speed just two years ago.
But you can't help but wonder - what about the people who live in the countryside?
Quite often its fibre optic networks simply don't extend out into the country and when I first heard the news I thought: 'How on earth are they going to deliver that in the sticks?'
However, the firm's only gone and eased my concerns, hasn't it?
According to Virgin Media, it is now in the process of trialling superfast broadband - albeit 50Mb - in the Berkshire village of Woolhampton using telegraph poles.
The tests will last for around six months and are expected to help link up rural communities to its fibre optic network directly, bringing top speeds to those who may have otherwise missed out.
Commenting on the news, Neil Berkett, chief executive officer of the company, said: "This unique trial will allow us to understand the possibilities of aerial deployment and may provide an exciting new way to extend next-generation broadband services."
"With everything from BBC iPlayer to YouTube increasingly demanding reliable ultrafast broadband speeds, we're keen to ensure that all communities, in towns, cities and villages right across the UK, stand to benefit," he added.
Categories: Broadband, Virgin Media
