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Voters 'turn to internet over TV'
Wednesday 21st May 2008, by Daniel King
The internet is rapidly becoming the favoured media for voters who are increasingly relying on the internet to inform themselves on political matters, according to Verisign.
With faster broadband speeds making video content more universally available, the web is now host to many video-rich sites including political speeches, satires, debates, campaign advertisements and gaffes.
Online viewing allows users greater flexibility with increased interactivity and ability to comment or share with others.
YouTube is apparently a particularly popular resource for political videos with its YouChoose channel hosting video content on all three candidates in the US presidential election.
Jill McNabb, director at Verisign, commented on the trend, saying: "An emerging generation of consumers are watching video on computers and wireless devices - and to them, that's television."
Her statement is supported in research by eMarketer that revealed that 52 per cent of internet users aged 13-24 watch television shows online with the figure dropping to 48 per cent for 25-41-year-olds.
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