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Women 'will increasingly be the focus of online advertising'
Monday 28th September 2009, by Daniel King
Female broadband users could find themselves increasingly targeted by web-based marketing campaigns in the future as experts see the demographic as lucrative, it has been suggested.
According to a spokesman for the Future Laboratory, a consultancy which forecasts trends in the online sector as well as providing brand enhancement services, said this type of advertising is set for a rise over the next few years.
Chris Sanderson, strategy and insight director at the organisation, told visitors to the ad:tech London conference that men had been the centre of the productivity industry for 150 years and the sector was about to enter "the female century".
He explained that online campaigns are set to follow this with advertising increasingly aimed solely at the growing number of women who are earning more money and becoming more web savvy.
"Marketing, communications, product design are all about to change," Mr Sanderson continued. "We have more women in stronger positions
and women who are the major purchasers of consumables or are in control of the purse strings within the household environment."
The ad:tech London interactive advertising and technology conference took place last week at the capital's National Hall, Olympia between September 22nd and 23rd.
In addition to keynote speakers offering their opinion on the future of broadband technology and how it can be used to engage with the general public, a number of guest panels, workshops and vendor displays were available to visitors.
Mr Sanderson's comments follow a survey from Women's Space 2 which revealed 74 per cent of females access the internet every day.
Categories: Broadband, Broadband Products
