ISP new advertising platform
ISP new advertising platform
(Mon, 18th February 2008)
TalkTalk, Virgin Media and BT have all signed up to an advertising service which will mean broadband users are offered more targeted marketing, according to Reuters.
Using the searching habits of customers, the new Phorm service could mean an increase in advertising revenue for internet service providers (ISP) and others involved in the industry.
Commenting on the scheme, Phorm's chief executive Kent Ertugrul told the news agency: "This benefits advertisers, publishers and consumers alike, and introduces a completely new level of effectiveness in online advertising."
Those interested in online security may also like to know about the free service provided with Phorm, which offers customers protection against online fraud.
A report from the Yankee Group showed that online advertising in the USA is expected to reach $50.3 billion (£27.3 billion) in revenue by 2011, twice the figures accrued in 2007.
Some 25 per cent of media consumption is expected to take place online in the next three years, according to the statistics, highlighting the importance of internet advertising to businesses.
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