Making a business website clear and simple can be key to making a brand successful, according to the Internet Advertising Bureau.

Programmes manager with the organisation Jack Wallington explained that the key to Google's success as a brand was down to its simplicity, advice which could interest those with a business broadband connection.

Mr Wallington said: "If you look at top companies they are very controlled with their brands, but they also look at what consumers want."

Customers using their broadband connection to develop a website and online branding may benefit from the advice to stick to a core message, so that others fully understand what they and their business actually do.

Sticking to a clear message can also help with web ranking, said Mr Wallington, as Google ranks sites by relevancy and quality.

Google has recently been named the top brand in the UK by Superbrands, followed by Microsoft, BP and the BBC.


Tuesday, 18th March 2008

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