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Election 'causes broadband activity to surge'
Friday 7th May 2010, by Daniel King
The general election has undoubtedly been the biggest talking point of the last couple of weeks, but with so much going on, it has often been difficult to keep up.
However, this is where broadband has stepped in - well and truly taking the election online.
Thanks to the internet, we've had access to an unbelievable amount of information.
Opinions, debates, policies, news, political FAQs and constituency statistics, we can find it all with a click of a mouse.
An online YouGov survey commissioned by Orange showed the extent of the role played by broadband over the past month.
According to the research 57 per cent of respondents said they have read or received information about the election - dubbed the digital election - over the course of the campaign, while 11 per cent had commented on the proceedings on a social network site.
Anthony Painter, political commentator and associate at political think tank Demos and author of an upcoming Orange Digital Election report, explained: "[With] the majority of people either informing themselves or participating in politics online, digital media is playing its own part in the story of the 2010 general election."
The extent of this reliance on the internet during the political campaign has been highlighted by Eclipse Internet, which, according to ISPreview, stated it saw a 400 per cent increase in traffic yesterday (May 6th).
Commenting on the huge figure, Clodagh Murphy, director of the internet service provider, said voters had been extremely eager to see how the election played out - and "turned online to do so".
Categories: Broadband, Eclipse Internet
