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KCOM: Sustainable broadband must be aim of new government
Tuesday 27th April 2010, by Daniel King
Unsurprisingly, there's been loads of talk recently about how things might change for Brits come May 7th.
And this has been pretty interesting for us broadband lovers, given that internet is so important to the country nowadays.
We've so far heard various policies on the technology being thrown around and even seen Labour's Digital Economy Bill given Royal Assent.
But it's hard to know what we're actually going to get until one of the political groups wins the May 6th general election and comes into power.
However, people certainly seem to know what they want when it comes to the web.
And this includes director of consumer and publishing services at KCOM - which owns Karoo and Eclipse Internet - Nick Thompson.
He recently spoke to ISPreview, making clear his feelings on what needs to be done for the delivery of top-quality broadband for the whole country, regardless which party ends up in power.
"The broadband industry is in the midst of an unprecedented revolution – and opinions abound as to how the next generation of services should be deployed," he explained.
Mr Thompson added: "'Speeds of up to'" have formed the magic words that create so much expectation and deliver such poor brand experience."
But how do we get round this problem?
Well, he suggested a new approach is needed to achieve this idea of sustainable broadband for all, which should involve a greater emphasis being placed on how the sector can deliver "consistent, stable download and upload speeds that customers want to use today and will want to use in the foreseeable future", rather than just focusing on raw speed figures.
Categories: Broadband, Eclipse Internet
