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Broadband users 'will not change their ways easily'
Thursday 29th October 2009, by Daniel King
Broadband customers that use the internet to download music for free are unlikely to be swayed by recent threats that they could face disconnection, one record industry expert has asserted.
A spokesman for NME, a UK-based weekly music magazine that was originally known as the New Musical Express, said there is a great deal of change that people could see in the next few years.
Paul Stokes, news editor at the publication, said that one such innovation is an increased focus on offering people legal downloads that carry some of the same tempting features that would come with a traditional CD purchase.
He said that Apple was one company that had started providing enhanced sleeve notes with albums, as well as videos and other extras, but explained that it would be difficult to discourage music fans from getting things illegally.
"There's a generation that's come through now of music fans who don't necessarily see why you pay for recorded music you pay to go and see bands live," Mr Stokes added.
He continued by suggesting that government proposals designed to target such broadband users by threatening disconnection of services was not something that would immediately dissuade those of this disposition.
"Changing the broad spirit of that generation
is going to take more than just promising cheaper content and different things with it," the expert concluded.
This week, secretary of state for business, innovation and skills Peter Mandelson announced that plans to introduce a system of sending two warning letters before cutting off web connections would go ahead.
Categories: Broadband, Internet Security
