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UK online shoppers 'get better service than US'
Tuesday 24th November 2009, by Daniel King
When it comes to retailing fashion online, the UK is leading the way, with US e-tailers still some way behind, it has been claimed.
Recent research carried out by ASOS found that not only have the number of visitors to UK-based fashion sites increased by 32 per cent year-on-year, but this is translating into sales, which have risen by 47 per cent over the same period.
And, according to one leading fashion e-tailer, this success can be partly attributed to the content of the sites, with UK-based enterprises grasping the need to create a "truly engaging experience" for online consumers far more quickly than their counterparts across the Atlantic.
In particular, Sarah Curran, founder and chief executive of my-wardrobe.com, specified that "video is a key part of online now".
"It is where online retailers are far more advanced in the UK than the US and it is a part of the online experience," she said.
"Customers have a high expectation for their experience online and I don't think you can ever sit still and say, 'my website's done'. You have to always be changing it."
These comments come soon after the Office for National Statistics similarly reported an ongoing growth in demand for online retail solutions.
According to the latest official data, the volume of online retail sales in October 2009 was 3.4 per cent higher than in the same month of 2008, with the biggest rises seen in the textile, clothing and footwear sectors which saw an average growth in sales of 10.7 per cent over the same period.
Categories: Broadband, Internet Security
