Orange rapped over broadband ad claims
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A new promotional campaign for Orange's broadband service has landed the provider in trouble with the Advertising Standards Authority (ASA).
The regulator decided that, in a recent newspaper advert, Orange misled consumers by comparing its Home Max service to BT's broadband offerings and claiming that it was possible to "save over £190 when you switch from BT".
According to the ASA, Orange's calculation failed to consider a number of additional features included in the BT service, such as free Wi-Fi minutes, Norton AntiVirus software and a free cordless phone.
The body concluded that there were "significant differences between the services" that were "likely to influence consumers' evaluation of the comparison" if included in the advert.
As a result, Orange has been ordered to amend the advert and highlight these differences.
Virgin Media was recently told to alter one of its broadband adverts by the ASA after BT argued that its sample download speeds could be slower than advertised due to the provider's usage caps.
Monday, 21st July 2008
| Provider | Package | Speed | Download Limit | Setup Cost | Monthly Cost | More Info |
|---|---|---|---|---|---|---|
|
|
Orange Broadband - Home Starter | Up To 2Mbps† | 6GB | FREE | £6.00 | |
|
|
Orange Broadband - Home Max | Up To 8Mbps† | Unlimited * | FREE | £12.00 | |
|
|
Orange Broadband - Home Select | Up To 8Mbps† | Unlimited * | FREE | £10.00 |
* Fair Usage Policy applies. Click on Go to find out more information and Fair Usage Policy conditions for relevant providers.
** All Costs excludes the cost of line rental.
†
Speeds in excess of 2 meg are only available in certain areas. Top
speeds vary significantly, particularly according to how far away
you live from the exchange.
If your line won’t support our fastest broadband speed we’ll
give you the best available. The speed you actually get can also vary
depending on the quality of your line, the wiring in your house, the
time of day and even the weather.

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