Owners of small and medium-sized enterprises (SMEs) in the UK could be encouraged to seek better business broadband deals following the publication of new research.

Orange, one of the UK's leading broadband providers, recently published the results of a new survey, which suggested that the internet could play a key role in business success.

The research, which was carried out by YouGov, identified having good communication skills, keeping up with and using new innovations to their advantage, being well connected, having a high online presence and being environmentally aware and sympathetic as the top five traits held by successful SMEs.

The research showed that almost one-third (29 per cent) of the UK's most successful SMEs, described by Orange as "Super SMEs", listed being "well connected" as a key factor in their success.

Half of the respondents said good communication skills were a key element and 38 per cent cited the importance of keeping up to date with the latest technological advancements.

Martin Lyne, SME marketing director at Everything Everywhere, the new firm born out of Orange's merger with T-Mobile, said innovations in technology are giving new businesses the tools they need to succeed.

"Whether based in a rural hamlet or a major city, it's clear that high flying Super SMEs and more importantly, the entrepreneur who established them, share key characteristics," he said.

"Presence on social networking sites for example now provides start-ups with access to new contacts, new ways of thinking and new customers, which formally would have been difficult to attain."
 

Categories: Orange

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