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Orange research predicts Britain's future
Friday 18th December 2009, by Daniel King
An online interactive map which intends to make predictions about the future of the UK has been launched by Orange.
The mobile phone company carried out research to discover where in the country people would choose to live if access to fast and reliable mobile and fixed broadband was widespread.
Visitors to the site are provided with information about regions and cities around the country including current job prospects, how advanced it currently is in terms of offering flexible working options and how that could change in future.
The Connected Britain research carried out this year found that as access to fast and reliable internet becomes the norm, by 2015, the south-west of England could see a population increase of more than 150 per cent.
London is anticipated to retain its place as one of the most popular locations with a 40 per cent increase predicted. Scotland could also see a population increase of 50 per cent as workers move north.
Robert Ainger, director of corporate marketing for Orange UK, said: "Our research found that a digitally connected workforce could change the face of Britain as we know it. Not only could the population itself shift, but the way we work could also fundamentally change."
He added that the interactive map on the website means that visitors to the site can quickly take a look at their current location or somewhere else "that takes their fancy" to see how things are likely to change there in future.
Yesterday Orange launched a Relaxation Line which aims to help stressed out workers by playing recordings of calming sounds such as waves lapping on a beach.
Categories: Orange
