Internet service provider Sky Broadband has passed the one million customer barrier a little over a year after launching.

Less then 14 months after pay-TV company Sky launched its broadband service, the firm is the sixth biggest broadband provider in the UK, only slightly behind Orange.

Sky is the fastest company to achieve the milestone, after advertising the service as part of a bundle - combining it with digital TV and home phone deals. The company estimates that around 70 per cent of Sky Broadband customers are taking up the pay-TV option.

James Murdoch, Sky's chief executive, said: "Sky entered the broadband marketplace because we saw an opportunity to challenge the established players and give customers something better. Our aim is to meet the hunger for better quality, better service and better value, so to be the choice of one million customers after just 14 months is a real achievement."

Earlier this month, rival service provider Virgin Media said it would be concentrating on the broadband sector as it could not match Sky's hold on the digital TV market.

Categories: Sky

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