Sky previews its Picnic boxes

Sky previews its Picnic boxes Digital broadcaster and broadband provider Sky has announced a new range of flexible services which allow customers to pick and choose between broadband, phone and TV offerings.

Called Picnic, Sky aims to offer a new range of set-top boxes but the main difference between Picnic and other Sky services is that no Sky subscription is required.

The set-top boxes will offer access to Freeview channels with the option of other channels including Sky Sports, Sky Movies, Sky One, a children's channel and a factual channel. If Ofcom approves the service, Picnic will go into competition with Tiscali TV and BT Vision, which both offer broadband and digital TV packages.

James Murdoch, Sky's chief executive, said: "The launch of Picnic will be a big step forward for customers who are hungry for value and simplicity. We are looking forward to the conclusion of the regulatory approval process so we can get going delivering a great service and real savings to customers."

Sky currently has 716,000 broadband customers across the UK.


Wednesday, 3rd October 2007

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