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Sky to launch digital music service for broadband
Monday 12th October 2009, by Daniel King
Broadband customers will soon be able to enjoy a new digital music service from Sky.
The firm announced the finalised details of Sky Songs, which is to make some four million tracks available to download legally online.
Set to launch on October 19th, the firm will offer broadband users two subscription packages, starting at £6.49 per month.
This will buy music lovers a £6.49 album or ten songs, as well as unlimited streaming of tunes from every major record label, as well as some independent labels.
For the £7.99 a month option, people can choose an album worth this amount or 15 songs, as well as the streaming capabilities.
Customers will also be able to purchase additional music for 65p per track.
Sky Broadband users who access the site will receive a free downloadable album.
Commenting on the development, Sky's chief operating officer Mike Darcey said: "Our music partners bring an outstanding catalogue and unrivalled expertise that complements Sky's strengths in content distribution.
"Sky Songs will reach out to consumers who want legitimate digital services offering choice, ease of use and great value."
Meanwhile, Sony Music's Graeme Ferguson welcomed the initiative, describing it as a "compelling new broadband music service", which, he claimed, would be appealing to customers thanks to Sony's repertoire and Sky's marketing.
This comes as John Russell, editor of DailyMusicGuide.com claimed recently that, in some cases such as the Arctic Monkeys, giving music away for free online can help boost a band's career.
Categories: Sky
