Consumers are being "seduced" by the various introductory deals on offer when choosing their home broadband package, it is claimed.

A study by BroadbandChoices.co.uk concluded that intro deals are the "number one factor" for Britons when choosing their broadband service.

Over 50 per cent surveyed had signed up for an intro deal, with a further third switching to another offer when the deal ended.

However, another third of consumers stayed with their supplier after the deal had expired because they did not want the "hassle" of switching.

Michael Phillips, from BroadbandChoices.co.uk, said that more and more people are choosing these offers thinking it will save them money in the long term.

"It is important however to ensure that the deal you sign up for matches your requirements - no matter how tempting the intro deal," he added.

In June, Ofcom revealed plans to launch a voluntary code requiring internet service providers to publish accurate broadband speeds in order to provide clarity for those looking for the best broadband deal.



Thursday, 7th August 2008

Back to Broadband News

Provider	Package	Speed	Download Limit	Setup Cost	Monthly Cost	More Info
	BT Broadband - Option 1	Up To 8Mbps	10GB	FREE	£7.95	Go >>
	TalkTalk Broadband - Essentials	Up To 8Mbps	40GB	£29.99	£6.49	Go >>
	BT Broadband - Option 2	Up To 8Mbps	15GB	FREE	£13.99	Go >>
	AOL Broadband - Wireless + E&W	Up To 8Mbps†	10GB	FREE	£4.99	Go >>
	Virgin Media Broadband - M - Cable	Up To 2Mbps	Unlimited *	£30.00	£4.50	Go >>

* Fair Usage Policy applies. Click on Go to find out more information and Fair Usage Policy conditions for relevant providers.

** All Costs excludes the cost of line rental.

† Speeds in excess of 2 meg are only available in certain areas. Top speeds vary significantly, particularly according to how far away you live from the exchange.
If your line won’t support our fastest broadband speed we’ll give you the best available. The speed you actually get can also vary depending on the quality of your line, the wiring in your house, the time of day and even the weather.