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Broadband users 'beating the crunch'
Monday 22nd June 2009, by Daniel King
Broadband users are reaping the rewards of the global economic downturn by being savvy about how they shop for products, one expert has suggested.
According to a spokesman for MyVoucherCodes, a company which supplies discount codes that allow people to save with online retailers, consumers are now more likely to seek out a bargain in an attempt to save cash.
Mark Pearson, managing director of the organisation, said it was clear that stores were more than happy to cater for this as it was one way to secure their custom at a time when many businesses are feeling the pinch.
He explained the ongoing effects of the credit crunch had forced people to be more thoughtful about how they shop for goods and this means the public will take more time making use of things like price comparison sites.
"They're still spending, because they still need things, but they research and they use comparison sites and online discounts. Also, the retailers, if they're big enough, are offering bigger discounts, so it's become a bit of a cut throat sector," Mr Pearson added.
His comments follow the publication of the 12th annual State of Retailing Online 2009 study from Shop.org and Forrester Research, which looked at 117 web-based sellers and found four out of five believe the web is better suited to withstand the recession than other selling platforms.
It was also noted 24 per cent of the respondents said they would be spending more on their internet business than originally planned in order to make the most of this.
Categories: Broadband, Switching, Broadband Products
