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TalkTalk: Broadband users will avoid music filesharing clampdown
Monday 15th March 2010, by Daniel King
Internet provider TalkTalk has said it believes that most music fans will find a way to access copyright-protected content for free despite efforts by the government to stop such infringement.
The Digital Economy Bill is currently making its way through Parliament and contains clauses such as the potential for people to lose their internet connection should they be caught illegally downloading songs on free peer-to-peer services.
Now, I don't know about you, but I always download my music the legal way through paid-for websites like iTunes and Play.com, or on ad-supported streaming services such as Spotify and Last.fm.
Recent stories in the press about massive fines levied against people who download music the illegal way have confirmed my method is the best. Plus, there is no way I am risking losing my much-needed broadband connection!
But not everyone apparently takes this cautious approach. TalkTalk said that 80 per cent of 18 to 34-year-olds admit they would download their music via undetectable methods if the new law made it risky to use free services.
"Over the past few years consumers have become used to accessing music and video content online for free. We don't condone it or encourage it but this behaviour is embedded in a whole generation of music fans," explained Andrew Heaney, TalkTalk's director of strategy and regulation.
Under the Digital Economy Bill, which has its third reading today (March 15th), internet service providers will have to work with rights holders and take measures against those subscribers who infringe copyright.
Do you think the Bill will work or do you believe that the uncontrollable force of the internet means that it may be a case of too little too late?
Categories: TalkTalk
