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TalkTalk joins broadband TV campaign Project Canvas
Thursday 17th December 2009, by Daniel King
TalkTalk is among the latest companies to sign up to Project Canvas, a campaign to adopt common standards on the delivery of free-to-air television broadcasts using broadband internet connections.
Project Canvas aims to deliver television programming for free, directly to households' living rooms, using their broadband connection rather than an aerial; however, at present there are no common standards in place for the design of compatible consumer electronics equipment.
The proposal for the project was drawn up by the BBC in partnership with BT, ITV and Five, with TalkTalk and Channel 4 the latest organisations to add their support.
Max Alexander, senior director of TV for TalkTalk, says: "We've led the way in making the internet accessible by championing value and building the most extensive network.
"We're pleased to support Project Canvas and believe that it will be of great interest to our four million customers."
TalkTalk adds that its network is currently capable of providing next-generation broadband services to more than four-fifths of UK residents.
In its last five years of operation, it has invested more than £1 billion into broadband and telephony services - as well as offering free broadband in April 2006.
The Project Canvas website asserts that it is essential that a common standard for the delivery of television broadcasts over broadband connections is adopted as a precursor to the successful continuation of its plans.
By doing so, it adds that electronics manufacturers could be assured that they would be capable of creating devices that could successfully interoperate with the developing market for internet-connected TV devices.
Categories: TalkTalk
