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TalkTalk 'wants to give something back'
Wednesday 19th August 2009, by Daniel King
TalkTalk has announced details of a new campaign it has claimed could prove to consumers it is the type of company able to give something back to broadband and telephone users.
It was explained that by sending out a team of 20 ex-pickpockets on to the streets, it has been able to sneak up on unsuspecting members of the public and slip something a little extra into their coats or trousers.
Entitled Put-Pocketing, the scheme has seen the experts putting sums of cash between the value of five and £20 into people's pockets - along with a small card that explains where the dough came from.
TalkTalk has been doing this since July 1st this year across locations in London, where it has also been posting signs that advise the public that there may be a few extra pounds in their possession when they arrive home because of it.
Mark Schmid of TalkTalk said: "Britons have become very sceptical of companies giving money away so we have turned to Put-Pocketing to give something back. Whilst unconventional, we don't think anyone is going to mind finding a crisp £20 in their pocket."
It was noted the campaign will continue until August in Leicester Square, Oxford Circus, Covent Garden, Westminster, Trafalgar Square and the South Bank, before being rolled out to other locations across the UK.
A video of one of the company's ex-pickpockets at work has been posted on the official TalkTalk blog, with an accompanying article from Mr Schmid.
