Tiscali has launched a new marketing offensive in an attempt to be the first ISP in the UK to reach five million customers.

Hot on the heels of BT, Italian-owned Tiscali has announced that it is to offer its TV service, Tiscali TV, to around five million homes during September, with a further five million homes able to access the service by Christmas, Dow Jones reports.

The UK's fourth largest ISP is to expand the areas covered by Tiscali TV to include Birmingham, Liverpool and Milton Keynes by the end of the month. Existing Tiscali customers will be able to upgrade for free, while new customers will be able to subscribe to a £19.99 TV, broadband and telephone package, with a £30 installation fee.

Tiscali chief executive Mary Turner said: "By Christmas 2007, Tiscali TV will reach almost ten million homes and we believe we can offer great value digital TV and the best value Triple Play service in the UK for those who don't want to pay for expensive premium TV, but do want more than Freeview."

In July, Tiscali bought rival ISP Pipex for £210 million to increase its market share to 15 per cent.


Monday, 3rd September 2007

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