Broadband users could find that their browsing history is passed on to advertising company Phorm, which will result in targeted marketing deemed more "relevant, rewarding and valuable".

The Register reports that BT, Virgin Media and Talk Talk are set to implement the services of Phorm, while Orange, Tiscali and Sky are postponing decisions.

A spokesperson for Sky said: "Of paramount importance is the online safety of our customers and will only implement a solution when we can use customer data in a responsible way which safeguards privacy."

It was also noted by the Register that the Information Commissioner's Office had met with Phorm and was looking at information regarding the company and its services Open Internet Exchange and Webswise.

Phorm claims to offer fraud protection to broadband customers by alerting them if they appear to be visiting an untrustworthy site. It also adds that the services can be switched off by the consumer, if they choose to.


Friday, 29th February 2008

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