It has been revealed that the most important factor in deciding broadband customer satisfaction is download speed, according to Formula research.

The test showed that the three broadband providers with the fastest speeds were also the three rated highest by those asked.

Jessica McArdle, who works for Formula's web company Top 10 Broadband, explained: "This report sends an indisputable message to broadband providers to speed up or face the wrath of disappointed customers."

O2 came out on top for its broadband - which was shown to have an average customer rating of 3.82 out of five, ahead of Be and Virgin Media.

Virgin Media announced in January that it was boosting broadband speeds for its customers from 4Mb to 8Mb, as well as revealing plans to improve the future of speeds with cable broadband.

Thursday, 24th April 2008

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Provider	Package	Speed	Download Limit	Setup Cost	Monthly Cost	More Info
	Virgin Media Broadband - M - Cable	Up To 2Mbps	Unlimited *	£30.00	£4.50	Go >>
	Virgin Media Broadband - L - Cable	Up To 10Mbps	Unlimited *	£30.00	£17.00	Go >>
	Virgin Media Broadband - XL - Cable	Up To 20Mbps	Unlimited *	£30.00	£29.00	Go >>

* Fair Usage Policy applies. Click on Go to find out more information and Fair Usage Policy conditions for relevant providers.

** All Costs excludes the cost of line rental.

† Speeds in excess of 2 meg are only available in certain areas. Top speeds vary significantly, particularly according to how far away you live from the exchange.
If your line won’t support our fastest broadband speed we’ll give you the best available. The speed you actually get can also vary depending on the quality of your line, the wiring in your house, the time of day and even the weather.