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Homeseekers 'demand fast broadband'
Monday 9th November 2009, by Daniel King
Broadband connectivity is now likely to be a major contributing factor to some of the decisions home seekers will make when the time comes to settle on a new property, it has been revealed.
According to the details of a study that were published this week, 75 per cent of Brits said they would not purchase a new home if the best available web connection they could get was up to one Mbps - regardless of whether or not it was their ideal house.
ISPreview asked 721 people to take part in its latest monthly poll and was able to state that 51 per cent of the respondent questioned admitted they would be willing to pay more for a property if they could be sure of being able to obtain a faster broadband service.
Around 61 per cent of people noted a broadband speed of over four Mbps would be good enough for them to go through with the purchase, while just over 20 per cent stated they would be satisfied with exactly.
Those who would settle with a two Mbps connection numbered around 10 per cent and 6.6 per cent said they would take the one Mbps service.
"People clearly place a significant emphasis on broadband performance, so much so that an overwhelming majority would even be willing to give up on an almost perfect dream home in favour of a cosmetically less attractive one that received faster speeds," the online news resource explained.
Companies like Virgin Media and BT are currently trialling new technologies that they hope will be able to boost connection speeds for all of their clients across the UK.
Categories: Broadband, BT, Virgin Media
