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Virgin Media announces it will double speed of broadband service
Thursday 12th January 2012, by Daniel King
Virgin Media has announced that it is doubling the speed of its broadband service for around four million of its customers.
The move is set to take place in February, with the full rollout completed by the middle of next year, costing the firm around £110 million.
In addition, the top speed of Virgin Media's broadband will jump from 100Mbps to 120Mbps.
Neil Berkett, chief executive of the company, said that the firm's customers will "love" the news, as the internet has now become "an integral part of our social, work and family lives".
"As people are increasingly doing more online, and getting connected to the internet with lots of different devices, having a fast, reliable broadband service should not be a luxury. We want to make sure that consumers have access to the best value broadband service and that means a superfast connection," he added.
The move has also been praised by prime minister David Cameron, who said that it will "provide a great boost for the economy", along with changing the way in which many people use the internet.
"Rolling out superfast broadband across the country is a critical part of our plan to upgrade the UK's infrastructure and build a new and smarter economy," he said in a statement.
It comes after BT announced in October last year that it will be delivering broadband speeds of up to 300Mbps to some UK users by spring 2012.
While this access will only be available to a minority, the company said that a 80Mbps service will be unveiled to others.
On the back of Virgin Media's announcement, BT said that it was "no surprise" to see its competitor "following our lead by doubling speeds".
It noted that Virgin is 'playing catch up' after BT unveiled its strategy a number of months ago.
Categories: Broadband, Virgin Media
