One of the undoubted benefits of the broadband evolution over the last few years has been the ability to stream television and film over the internet.

At first, of course, it was just music, but as connection speeds have grown steadily from 56kb/s, the days of waiting 20 minutes to download a song are now very much at an end.

Now we can have movies loaded up and ready to play in a matter of minutes.

And this is something that Virgin Media - which has some 10 million customers - has now tapped into, after it announced details of its brand new Online Movies service.

According to the network provider, film lovers will be able to stream blockbusters over the internet at the click of a mouse on their laptops or desktop computers.

The facility is powered by FilmFlex Movies and will allow Brits to watch their chosen flick as many times as they want over the rental period of 48 hours.

Commenting on the news Alex Green, executive director of commercial, TV and online at the company, said: "Virgin Media already offers the UK's leading movies on demand TV service and we wanted to bring the same high quality, easy-to-use experience to film fans online."

He added: "Virgin Media Online Movies will help visitors discover and enjoy a whole world of film and well continue to develop the service by adding download functionality, even more titles and a great choice of HD films to the line-up."

What do you think of the new service?

Is it something you will be logging on to on your broadband?

Categories: Broadband Products, Virgin Media

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