ADSL Broadband
Best Broadband
Cable Broadband
Free Broadband
Fastest Broadband
20Mb Broadband
50Mb Broadband
Fibre-Optic Broadband
Virgin Media 'to promote broadband services to wider audience'
Tuesday 16th February 2010, by Daniel King
Fibre-optic broadband provider Virgin Media is to review its current marketing strategy - and may opt to alter its existing deals or create new ones, it has been reported.
The broadband, television and phone company uses several agencies to promote its services, all of whom have been invited to re-pitch marketing ideas, Marketing Week has revealed.
Virgin Media is said to be hoping to tailor its advertising to appeal across a variety of media sources - from digital to print and direct interaction.
It believes a more integrated approach will see its broadband services become more popular with a greater cross-section of the public.
Ashley Stockwell, executive director of brand and marketing at Virgin Media, told the publication: "We're taking a look at how we can best communicate our fantastic products and services in 2010 and beyond.
"All of our agencies have done and continue to do some outstanding work and have helped us set Virgin Media's market leading ultrafast broadband apart from our competitors."
Virgin Media recently hit back at rival BT in the battle for broadband supremacy.
It suggested that broadband users should not wait for BT to roll out its 40 Mbps connection this month when they can already take advantage of Virgin's 50 Mbps service.
The Virgin Media 50 Mbps deal is already available to 12 million households in Britain, while the BT offering will initially be accessible to just four million.
BT Infinity is due to retail at £19.99 to those who sign up to it, while Virgin's 50 Mbps XXL deal is more expensive at £27.46 per month.
Categories: Virgin Media
