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O2 campaign to bring tickets to broadband users
Tuesday 20th October 2009, by Daniel King
O2 mobile broadband customers may be inspired to take advantage of some of the network's entertainments offers following the launch of a new marketing campaign.
The media blitz includes a series of 40 and 60-second televised clips that feature a host of famous musicians and these will be supported by a range of posters and images that will appear online, as well as outdoors and in the press.
According to the company, the marketing drive, which is put together by experts at VCCP, will utilise "some of the hottest artists in the music world", some of which include Boys & Girls songstress Pixie Lott, Florence and the Machine's Florence Welch and Johnny Borrell of Razorlight.
Other celebrity faces set to appear are Tinchy Stryder, Madness and Tom Jones, with O2 also stating that halfway through the campaign, viewers will also see a cameo from "one of the world's biggest rock acts".
Sally Cowdry, marketing director for the network, explained that the company holds its mobile broadband and telephone users in high regard - and the aim of the advertising is to get people engaged with the rewards available through its Priority Ticketing option.
"We know how much our customers value the opportunity to get tickets for their favourite acts before anyone else," she added. "This campaign aims to not only increase uptake amongst our existing customers, but also raise awareness with potential new customers."
It is noted the video clips will see a number of the stars as they make their way from the dressing room to the stage, in a bid to give viewers a taste of their world.
O2 are also the main sponsors of the London Arena concert venue - previously known as the Millennium Dome.
Categories: Broadband, Wireless Broadband
