The practice will help keep Plusnet customers on the most cost-effective contract.
Plusnet has become the first broadband provider in the UK to start notifying certain customers when they're about to come to the end of their contract.
It’s not yet clear at which stage this notification will arrive, but it will conveniently present customers with the opportunity to review their current broadband usage and check if that package is still the most cost-effective option for them going forward.
This policy came into effect at the beginning of August 2018 and currently only applies to those who’ve taken our either a fibre, fibre extra or copper broadband contract.
Customers will have been required to specify in which form they’d prefer to receive the notification, by text, call or email, upon first signing up for their contract.
It comes after regulatory board Ofcom recently suggested that the practice should be made mandatory in the industry in order to try and combat rising costs.
“We know customers can be frustrated when they reach the end of their contract and their prices can change,” said Steve Wilson, director of commercial, marketing and digital at Plusnet.
“Our end of contract notifications and account review will help customers fully understand their options and make sure they are on the best package for them. It's a big milestone for the business and we're delighted to offer more for less to our customers."
Wilson also stated that Plusnet is working hard to eliminate other practices like mid-contract price rises that customers have previously expressed annoyance at.
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