TalkTalk customer base stable after 2015 cyber hack

TalkTalk has stabilised its number of users after thousands left last year due to the cyber attack the provider suffered. 

 

TalkTalk has stabilised its number of users after thousands left last year due to the cyber attack the provider suffered. 

The end of the first quarter of 2016 saw the company with 3.9 million subscriber, meaning it has regained most of the loss suffered due to the attack. 

This figure included 704,000 fibre-optic customers, which was up by 72,000 compared to the end of last year. 

TalkTalk’s total revenue was also up by 2.4%, taking it to £1.82 billion overall over the year. 

Chief executive of TalkTalk, Dido Harding, said the company had begun to bounce back after last year’s problems. 

“We recorded our lowest ever churn and stabilised the broadband base, testimony to the speed with which customer sentiment towards TalkTalk has recovered, the success of our greater focus on existing customers, and the growing benefits of our simplification programme.”

“There has never been a clearer space for a trusted value champion and our learnings from and experience since the cyber attack have helped to focus our plans for the year ahead.”

Whilst the provider is still not where it was before the hack, representatives from the company are said to be confident that it will continue to grow as the year progresses.

Source: USwitch

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