TalkTalk merges line rental with combined monthly price
May 4th 2016, 09:07 by Nathaniel Dalby
TalkTalk has abolished its separate line rental charges in favour for a new combined monthly broadband price.
The move comes as the provider was concerned with some of its broadband deals appearing “misleadingly cheap”, with line rental charges appearing elsewhere.
TalkTalk is the first broadband provider in the UK to adopt this way of advertising, but others are expected to follow suit at some point.
This way of making broadband easier to understand and more transparent was something suggested by Ofcom when it investigated the ways in which broadband was advertised.
Consumer Managing Director for TalkTalk, Tristia Harrison, claimed that TalkTalk was paving the way for transparency in the market.
“We want to make things simpler and fairer for customers. People deserve to know they are getting value for money and, as the value for money provider, TalkTalk is going to fight hard to ensure customers get the transparency they deserve."
TalkTalk has encouraged other providers to follow in its footsteps, saying that now was the time to change the industry for the better.
Existing TalkTalk customers will also have their broadband charged as a single payment, with bills becoming itemised to provide even greater clarity to customers.
The new pricing will come into effect at some point in autumn. Other UK providers have yet to announce any plans to make similar changes.
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