It's the ISP's hope that it'll help to end a number of unfair industry practices.
TalkTalk has launched a Fair Broadband charter in order to demonstrate its commitment to ending unpopular broadband practices.
The three point document assures customers that TalkTalk will never subject them to mid-contract price rises, allow them to freely walk away if speeds aren’t as promised and always notify them before their contract ends so they’re not automatically rolled onto a more expensive deal.
As well as highlighting TalkTalk’s positive intentions going forward, CEO Tristia Harrison has stated it’s also a way of trying to persuade other ISPs to change for the better.
“Our Fairer Broadband Charter sets out three simple ways we’ll put customers first. I’m challenging our rivals to follow our lead so that the whole industry can rebuild trust with customers.”
Research commissioned by the ISP discovered that a huge 87% of respondents agreed that it was unfair that the price of a broadband contract could still be raised halfway through.
They also found that 62% were unsure of when their broadband contract would expire and so were liable to end up pay out-of-contract prices.
Source: Computer Weekly
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